About Us

We’re Victory Dance Foods.

My Mom and I started mixing our superfood gluten-free Muesli at our kitchen table in 2013 after I was diagnosed with Celiac Disease. I knew the importance of eating a healthy breakfast, as a lifelong athlete and Division 1 water polo player, but after my diagnosis I had to relearn everything.  At the time I had been bitten by the triathlon bug and the gluten free cereals and granolas on the market were simply not cutting it.  It took us a while to have the courage to chase this crazy dream, and there were some fits and starts, but we finally found our footing and Victory Dance Foods was born!  It’s now a much bigger table, and a much bigger kitchen, but our approach and commitment has stayed true. 

Our attitude to food.

We believe that gluten-free can be full of flavor and vibrant color and that healthy doesn’t mean bland or boring.
We believe that eating should be joyful and that eating a healthy breakfast or snack is a tiny victory worth celebrating.
We believe that we all need to eat more vegetables and that best way to start doing that is at breakfast!
We believe in mornings and breakfast. We believe that the food you eat first thing has a profound affect on the rest of your day and your overall health and well-being and your mood.
We believe food should be made in a kitchen not a lab using real food ingredients and no nasties. That’s why we make foods that taste naturally good, in unexpected flavors, using good for you ingredients.
We believe that if you want people to start and stick to a healthy diet, it all starts with taste.
We believe in continually educating ourselves and our team in health and nutrition and partnering with organizations that share this belief. Maddie is certified Holistic Health Coach from the Institute of Integrative Nutrition and certified in Plant Based Nutrition from eCornell University and Jennifer, aka, MOM, is a retired RN, and also certified in Plant-Based Nutrition from eCornell University.
We believe veggies rule and breaking rules! (ie. putting one of the most polarizing veggies ever (aka BEETS ) in granola!
We believe that to start a company when you have no background in food or grocery or business you are certifiably bonkers.

Our Mission.

Our mission is to make innovative, healthy and delicious gluten-free breakfast and snack foods so that you can chase and accomplish your dreams and win the day!

Our Gluten-Free Promise.

Making every delicious batch gluten free is our highest priority.  Everything we make is certified gluten free and made and packaged in our 100% dedicated gluten-free facility. Ensuring that all our products are entirely gluten free and safe for those with Celiac Disease is one of the reasons we started this company. Maddie one of our founders has Celiac Disease so providing safe gluten-free certified products is of paramount importance to us.

In 2018 we pursued gluten-free certification and our products have been Gluten Free Certified since February 7, 2019. All products we make products bear the certification mark issued by the Gluten Free Certification Organization ( GFCO), whose parent is Gluten Intolerance Group (GIG). While there are other certifications organizations we chose to pursue gluten-free certification with GFCO, because it is a leader in the verification of quality, integrity and purity of gluten-free products and because it is the only certification that holds companies and products accountable through audits, random product testing and process surveillance.   As part of this certification we must follow strict protocols, conduct continual testing and we are audited annually to ensure everything we make is gluten free! It’s serious stuff, but gluten is serious business.

SUSTAINABILITY EFFORTS

1% for the Planet

In 2020 we also became a member of 1% for the Planet, a global network of businesses and environmental organizations. All members of 1% for the Planet take a pledge to donate 1% of annual sales to approved and vetted environmental nonprofit organizations and 1% Percent for the Planet certifies every donation to ensure businesses meet the commitment they made when they took the 1% Percent Pledge.

One Tree Planted

Since 2020, we have donated 1% of our annual revenue to One Tree Planted, a Vermont based non-profit organization focused on global reforestation. Please visit our Sustainability page, for more information about our giving and partnership with One Tree Planted, and where we have planted trees and positively impacted the environment.

Composting

The nourishing organic root vegetables we use in our products serve as a daily reminder for us to stay true to our roots as a family and to the land. My mother and business partner grew up on a farm in downstate Illinois and instilled in me from a young age a consciousness that the food on my plate came from the ground and how vital the quality of our soil and and water , and weather is to the quality of the food we eat. In 2020, we started composting our food waste and became a zero food waste kitchen. We partner Urban Canopy, to compost all any and all food waste that we generate through the production of our products and ensure it does not end up in a landfill. Please visit our compost tracker page, where you can find more information on our ongoing composting efforts.

Thank you for stopping by and learning a little bit more more about us!
Maddie + Jennifer