Victory Dance Foods Expands to 33 New Stores

We’re thrilled to announce that since our last update in October Victory Dance Foods’ veggie-powered Garden Granola® is now available in 33 new stores!

We’re excited to share that Victory Dance Foods' veggie-powered Garden Granola® is now available in 33 more stores across the Northeast! From Manhattan to New Jersey and beyond, these new locations make it easier than ever to find your favorite bold and gluten-free granola.

This marks another step in our growth as we expand to 309 stores total—and we’re just getting started! These latest additions include a mix of iconic grocery destinations, specialty markets, and brand-new Whole Foods Markets celebrating their grand openings this week.

Fresh on the Shelves: Stores Added Since The End of October 2024

BROOKLYN, NY

• Gourmet Fresh Bay Ridge – Bay Ridge

• Key Food (Clinton Hill) – Clinton Hill

• Downtown Natural Market @ Church – Ditmas Park/Flatbush

• Riverside Market – Greenpoint

• FOOD WAY – Mill Basin/Flatlands

• IDEAL FOOD BASKET - PARK SLOPE – Park Slope

• MARKETPLACE BY KEY FOOD – Park Slope

• Sahadi's (Industry City) – Sunset Park

• Domino Gourmet Market – Williamsburg

MANHATTAN, NY

• West Side Market - 170 Westside – Chelsea

• 10th Avenue Gourmet Deli – Hell's Kitchen

• Brooklyn Fare (Hudson Yards) – Hudson Yards

• Gastro Market – Midtown West

• The Food Emporium (W 43rd St) – Midtown West

• Gourmet Garage Tribeca – Tribeca

• Amsterdam Marketplace – Upper West Side

• Gourmet Garage West 66th – Upper West Side

• Fairway Market – Upper West Side

• Green Castle Deli & Juice Bar – Kips Bay

QUEENS, NY

• Key Foods 32-21 Newtown – Astoria

NEW JERSEY

• P&K Fruit Market – Downtown Jersey City

• SKY Mart – Western Hoboken

• Key Fresh & Natural – Hamilton Park, Jersey City

• Prime Gourmet – Hoboken

• ShopRite of Stirling – Stirling

• ShopRite of Marmora – Marmora

• ShopRite of Somers Point – Somers Point

• ShopRite of Garwood – Garwood

• ShopRite of Greater Morristown – Morristown

• ShopRite of Chester – Chester

CONNECTICUT

• Whole Foods Market Stamford – Stamford (Grand Opening this week!)

NEW HAMPSHIRE

• Whole Foods Market Nashua South – Nashua (Grand Opening this week!)

ADDITIONAL LOCATIONS

• A Matter of Health – Nanuet, NY

Celebrate Our Growth

We couldn’t be more excited to bring Victory Dance Foods to these amazing stores. Each new location represents another step toward making our veggie-powered granola available to more households—and every bag you buy supports our mission to plant trees and promote sustainability.

Find your nearest store today, and don’t forget to tag us on Instagram @VictoryDanceFoods to show us where you’re enjoying your granola.

Thank you for being part of our journey!

Now Available at all 44 Chicagoland Mariano’s

☀️ 😁 💃 Sunshine, smiles and victory dancing in the Marianos Market parking lot because you can now find GARDEN GRANOLA at ALL 44 Mariano’s Locations!!!!! 🚨❣️💃⁣ WHOOP WHOOP 🙌 ⁣

🛒 Find VDF Beet Ginger + Carrot Turmeric GARDEN GRANOLA in your local Mariano’s store on the LOCAL RACK alongside an amazing lineup of your homegrown soon to be favs! ⁣

❤️ Working with the whole Mariano’s team over the last few months to make this happen has truly been an amazing experience the whole way and my Mom and I are pumped to finally be able to have our product at Marianos Market and share this news with you! #DREAMCOMETRUE⁣

HELP us spread the word! When you pick some Victory Dance up at your local Mariano’s tag us and let us know what you love! And/or tell everyone you know!! 💯 ⁣

#MyMarianos

Victory Dance Foods is Now Available at ALL Erewhon Markets!

We’ve been “California dreaming” of this moment for a few years and HOORAY!!! 💃🥳 💃  We are so excited to be able to announce today our dreams have come true. GARDEN GRANOLA has officially arrived at Erewhon Market !!!!

EREWHON, THE PLACE TO GO. Since its’ inception in 1968 Erewhon has been an independent beacon of light and trusted source for health seekers in Los Angeles and beyond, upholding the highest standards and providing a highly curated and unique product mix and educated staff.

Having visited Erewhon Market for the first time more than a decade ago while on a water polo 🤽‍♀️  training trip, I knew everything about the EREWHON experience as a customer was unique, but it is equally unique and special as a vendor.  Working with the like minded and passionate team EREWHON over the last month has been a wonderful experience and we are excited as we look to the future together!

EREWHON is so much more than a market, it is a place of discovery and we are so delighted to share that you can now discover Victory Dance Foods EREWHON MARKET .

We know you will love GARDEN GRANOLA! 

Huge thank you to @cacaoforcoconuts_ for this photo!!

On the shelves in-store and online at all 5 locations and a 6th coming soon! Find the EREWHON Nearest You using our store locator

• Calabasas

• Los Angeles

• Pacific Palisades

• Venice

• Santa Monica

• Silver Lake  - Opening 9/30/2020 !

#ErewhonMarket #eatvictoriously #betterbreakfastbetteryou #newstore 

POP UP GROCER ANNOUNCES VICTORY DANCE FOODS TO BE FEATURED AT AUSTIN LOCATION OPENING JUNE 2020

Pop Up Grocer, the world’s first-ever traveling pop-up grocery store concept, announces with tremendous enthusiasm and new operations set in place, their next location in Austin, Texas this Summer. Opening June 5th in Austin, VICTORY DANCE FOODS, will be one of over 100 select brands showcased.

Pop Up Grocer is in a unique position to provide both an essential service—groceries for the local area—and essential feelings—happiness and a sense of normalcy. As a platform for exposure and visibility, Pop Up Grocer exists to introduce visitors to only the best of what’s available in care of the body, mind and home.

In moving forward with the opening of their Austin location, Pop Up Grocer will go above and beyond to cater to every necessary precaution for visitors and staff to feel safe, including but not limited to:

+ Face masks will be required and hand sanitizer will be made available upon entry; social distancing encouraged with floor markers.

+ A limit of no more than 4 customers in store at a time.

+ Appointment-only hours will be between 9 and 10AM each day, for visitors not comfortable sharing the space inside with others. Appointments will be scheduled via the Pop Up Grocer website (link to follow).

+ After Hours Events will shift to virtual programming featuring tastemakers and industry experts (schedule to follow).

+ Items purchased and taken home will be pulled from the stockroom, where sanitized.

+ As always, 5% of Pop Up Grocer in-store profits will be donated to charity, this time to All Together ATX, an organization supporting people in the Greater Austin area with immediate needs including food insecurity, basic needs, medical needs, employment, and child care. 

“This unique time in history has required all of us business owners to ask ourselves the difficult question of whether or not it makes sense to exist right now. When I asked myself this question, it became clear that we needed to move forward in opening our Austin store. Not only do people need the very items we sell, as they are eating more at home now, but we all need whatever joy we can find. Our space is colorful and fun, and as we implement necessary adjustments, one of the few safe activities you can put on your calendar. I personally can’t wait to share in delight with the city of Austin” Emily Schildt, Pop Up Grocer Founder.

“Victory Dance Foods is thrilled to partner with Pop Up Grocer in Austin and introduce our award winning line of Garden Granola to the Austin Community. Pop Up Grocer is not only an amazing platform for exposure and visibility for emerging food brands, but they also have created an in-store experience that is truly fun and unique. Working with them in the lead up to the Austin market this Friday and with the launch of the Pop Up Grocer Box in which they are giving 10% of the sale to Feeding America has been very inspirational to our team. We are very grateful for their leadership and very excited to connect with the Austin food community." Maddie McCarthy, Victory Dance Foods Co-Founder.

In an effort to bring the joy and discovery of Pop Up Grocer to those who aren’t local to Austin, Pop Up Grocer will continue the sale of The Pop Up Grocer Box that just launched this April. Each box contains a surprise, limited-edition selection of products (grocery, home, body care), from the curation found in Pop Up Grocer stores. Plus, 10% of all box sales go to Feeding America. The Pop Up Grocer Box is available for sale on popupgrocer.co/shop for $60. 

Located at 408 W 2nd Street in Austin, Texas visitors can shop each day from 10 am to 7 pm or schedule an appointment from 9 am to 10 am through June 28th. For more information, please visit popupgrocer.co and @popup.grocer on Instagram.

About Pop Up Grocer

Pop Up Grocer is a traveling pop-up grocery store -- the world's first! -- that showcases hundreds of the most innovative and exciting brands in natural food and beverage, plus some home and body care. Founded by Emily Schildt, Pop Up Grocer's robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. Dedicated to connecting with consumers in a new and unique way, Pop Up Grocer brings all the buzziest brands on Instagram under one roof in your favorite cities.  Shoppers can explore and discover, given the dedicated space to do so, and trust the items on shelf, unlike in a traditional grocery retail setting. With the belief that food should always be fun, Founded in January 2019, Pop Up Grocer has opened two stores in New York, one in Los Angeles and will open their next in Austin, Texas this Summer. At each pop-up location, Pop Up Grocer donates 5% of profits from the sales inside each shop to a cause its community cares about. To learn more, follow Pop Up Grocer on Instagram.

Garden Granola® Now available at STORY at Macy’s Nationwide + Victory Dance Muesli at Macy’s Herald Square

For the next two months you can find Garden Granola at STORY at Macy’s NATIONWIDE + Victory Dance Foods Muesli at the flagship STORY Herald Square in NYC!

The first STORY of the new year, FEEL GOOD, launched nationwide yesterday. The team at STORY collaborated with WELL + GOOD and CALM to create, FEEL GOOD, the ultimate destination for all things wellness. Visit a STORY near you and you’ll discover energizing workout essentials, nourishing snacks (like us), and editor-approved tips to help you connect the dots and feel good! 

Sounds pretty amazing, right? We think so too and we are thrilled to have our Garden Granola® and Muesli be a part of it! 

AVAILABLE NOW NATIONWIDE

• All STORY at Macy’s locations: Garden Granola® Beet Ginger, Carrot Turmeric & Kale Matcha 

• Herald Square Flagship location: Blueberry Buckwheat Almond & Cherry Almond Chia Muesli + all 3 flavors of Garden Granola®

Quantities are limited and only available in-store at STORY.

Click here to Find a Story at Macy's near you or check the list below

New Store News: Good Nature Market In New Haven, CT

Hey Yalies and New Havenites! We’ve arrived on campus!! Find us now on the shelves at both the 15 Broadway & 44 Whitney Ave locations of Good Nature Market twenty-four hours a day!  

Find Victory Dance Foods available now at both New Haven Good Nature Market locations!